Thejaswi Muniyappa, Sriniketh Vijayaraghavan, Avinash Das and P. Santhi Thilagam (2015). "Dynamics of multi-campaign propagation in online social networks". IEEE International Conference on Data Science and Advanced Analytics.
Manuscripts in the Review Process
Sriniketh Vijayaraghavan and Neeraj Arora. "Organic Celebrity Influence and Peer Effects: Insights from the Video Game Industry". Preparing for resubmission at Marketing Science. Link
Working Papers
Sriniketh Vijayaraghavan and Srinivas Tunuguntla. "Causal Impact of Consumer Self-Selection on Online KPIs: A Novel Frontdoor Estimator Approach". Writing Manuscript
Sriniketh Vijayaraghavan, Emaad Manzoor, Jordan Tong, and Rui Li (Pinterest). "Scalable Knowledge Graphs with Humans-in-the-Loop: Implications for Marketing". Preparing for Submission Link
Yue Li, Sriniketh Vijayaraghavan, Paola Mallucci, and Paul Hoban. "Understanding Hype: The Need for Resale Markets". Preparing for submission
